Dr Lynn Weekes is the Chief Executive of Australia National Prescribing Service (NPS) MedicineWise, a non-profit organisation that aims to ensure prescribers and consumers make the best decisions pertaining to the use of medicines, treatments and health technologies. NPS MedicineWise is also the facilitator of the Choosing Wisely Australia campaign, an initiative designed to encourage informed conversations between clinicians and patients to improve decision-making and health outcomes.